Neurogaze aims to provide pre-flight and in-flight online branding campaign evaluation services based on eye-tracking and neuromarketing technology. The services envisioned will provide comprehensive eye-tracking based metrics of, online ad’s visibility, brand impact and actual cost-per-view (aCPV) (the actual number of people from that will actually see the ad ), to help advertisers and advertising agencies to optimize ROI of their online branding campaigns. Recently, the Neurogaze project has been enrolled in the Ministry of Commerce program for the support in industry innovation to being these services to the market.
Honorary Mention Prize 500 Euros
Date: April 14, 2015